The sales of the reproductions of the vintage midcentury designs got a huge boost in 1999. That s when a california entrepreneur rob forbes launched design within reach a direct mail catalog and online business.
Mid century modern furniture design retail growth.
Midcentury furniture designers. And through her research she emphasizes that in the 1930s most of american design focused on modern industrial design more. Before mid century modernism the herman miller furniture company made conventional wood based designs. Scandinavian mid century furniture design.
The term employed as a style descriptor as early as the mid 1950s was reaffirmed in 1983 by cara greenberg in the title of her book mid century modern. Herman miller continues to be one of the most innovative furniture companies in the united states today. Mid century modern mcm is an american design movement in interior product graphic design architecture and urban development that was popular from roughly 1945 to 1969 during the united states s post world war ii period.
Furniture designs tend to be as simple and practical as they are beautiful. Under george nelson s leadership it pioneered the mid century modern furniture design breaking from the pack. Furniture of the 1950s offers a launching point for analyzing the development of the furniture in this style.
The design era known today as midcentury modern is popular for its accessibility and affordability. Journalist cara greenberg s influential 1984 book mid century modern. Greenberg for the record is credited with coming up with the term midcentury modern.
While many of the core postulates and approaches that characterize mid century modern furniture design developed early in the 20 th century through movements such as early modernism bauhaus or international style many of the experts in furniture design history would argue that the unique design philosophy of the movement was polished and made. And many pieces by famous mid century designers were created for mass market consumption and pricing.